Items related to Consumer Behaviour: A European Perspective
Synopsis
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
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About the Author
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's university in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester, in addition to this book, he is the coauthor of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post graduate Diploma in Communication Studies from the Sorbonne university, Paris, and a Ph.D. in Business studies from Odense University.
Margaret K. Hogg, Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University.
Review
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, "Journal of Consumer Policy."
"About this title" may belong to another edition of this title.
- PublisherPearson P T R
- Publication date2010
- ISBN 10 027371726X
- ISBN 13 9780273717263
- BindingPaperback
- Edition number4
- Number of pages700
- Rating
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