Items related to Consumer Behaviour: A European Perspective
Synopsis
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters.
This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
"synopsis" may belong to another edition of this title.
About the Author
Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's university in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester, in addition to this book, he is the coauthor of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark. He has a post graduate Diploma in Communication Studies from the Sorbonne university, Paris, and a Ph.D. in Business studies from Odense University.
Margaret K. Hogg, Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University.
"About this title" may belong to another edition of this title.
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Consumer Behaviour: A European Perspective
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273717263
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Consumer Behaviour: A European Perspective
Published by
Financial Times/ Prentice Hall, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
Used
Paperback
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2058944
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Consumer Behaviour
Published by
Pearson Education Limited, United Kingdom, Harlow, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003447536
Quantity: 2 available
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Consumer Behaviour: A European Perspective
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273717263
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Consumer Behaviour : A European Perspective
Published by
Pearson Education, Limited, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP90995102
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Consumer Behaviour : A European Perspective
Published by
Pearson Education, Limited, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP64868819
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Consumer Behaviour. Enhanced Media Edition: A European Perspective
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0027371726X-G
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Consumer Behaviour: A European Perspective
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-029-02317
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Consumer Behaviour: A European Perspective
Published by
Financial Times/ Prentice Hall, 2010
ISBN 10: 027371726X
ISBN 13: 9780273717263
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. Seller Inventory # 8596713
Quantity: 1 available
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Consumer Behaviour
Published by
Financial Times/ Prentice Hall, 2009
ISBN 10: 027371726X
ISBN 13: 9780273717263
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273717263. Seller Inventory # 8446924
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