In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.
Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay...) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.
Brilliant outcomes:
"synopsis" may belong to another edition of this title.
Prepare. Deliver. Win.
The pitch is the torture-test of any kind of selling. It's when you absolutely, definitely, have to get it right – and get a result.
Brilliant Pitch unpacks the key elements of any pitch process and shows how different situations require different approaches. Packed with advice from experts, trade secrets, and tried-and-tested ways of approaching any pitch and any audience, this is the ultimate guide to pitching.
BRILLIANT OUTCOMES:
'There is an awful lot of common sense here. Brilliant Pitch challenges your assumptions whether you are heading for your 1st pitch or your 101st.'
Peter Lovatt, Vice Chairman, Saatchi and Saatchi
'Shaun Varga skilfully deals with numerous potential obstacles entrepreneurs will encounter when pitching to investors- especially in the early stages. I have pitched hundreds of investors for different businesses and ideas over the years and I wish I’d had some Brilliant Pitch advice back then.'
James H. Fitzgerald, President of ChainStar Global LLC
‘Brilliant Pitch is packed with valuable advice. Shaun expertly takes the mystery out of making a great pitch.’
Ivor Catto, CEO Hyder Consulting plc
The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch.
With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.
"About this title" may belong to another edition of this title.
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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780273725114
Book Description Condition: New. In. Seller Inventory # ria9780273725114_new
Book Description Paperback. Condition: Brand New. 1st edition. 200 pages. 8.43x5.28x0.63 inches. In Stock. Seller Inventory # __0273725114
Book Description Condition: New. In business, there is a moment when everyone has to make a pitch when the consequences of failure are too painful to even contemplate. This book will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching. Series: Brilliant Business. Num Pages: 200 pages. BIC Classification: KJF; KJN. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 13. Weight in Grams: 304. . 2009. 1st Edition. Paperback. . . . . Seller Inventory # V9780273725114
Book Description Condition: New. In business, there is a moment when everyone has to make a pitch when the consequences of failure are too painful to even contemplate. This book will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching. Series: Brilliant Business. Num Pages: 200 pages. BIC Classification: KJF; KJN. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 13. Weight in Grams: 304. . 2009. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780273725114
Book Description Condition: New. Seller Inventory # 6312231-n
Book Description Paperback. Condition: Brand New. 1st edition. 200 pages. 8.43x5.28x0.63 inches. In Stock. Seller Inventory # zk0273725114
Book Description UNK. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780273725114
Book Description Taschenbuch. Condition: Neu. Neuware - In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitchwill equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories.(Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay.) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching. Brilliant outcomes: It eliminates the possibility of doing a 'bad' pitch It will helpreaders get the content and preparation spot on by focusing on the needs of the audience. It will helpgive readers tons of confidence so they'll not only deliver brilliant pitches, but they'll be eager to pitch time and time again. Seller Inventory # 9780273725114
Book Description Condition: Neu. 1. Edition. Taschenbuch Neu Brilliant Pitch: What to Know, Do and Say to Make the Perfect Pitch (Brilliant Business) Zustand: 11, Neu, Taschenbuch Pearson Business 1. Edition, 2009 , Brilliant Pitch. What to Know, Do and Say to Make the Perfect Pitch, Shaun Varga. Seller Inventory # BU364934