Items related to Brilliant Copywriting: How to Craft the Most Interesting...
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know
it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
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From the Back Cover:
About the Author:
Craft the most effective copy imaginable.
If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does.
Brilliant outcomes
- Excite and persuade people with words
- Learn the trade secrets of top-notch writers
- Get results by getting people to read and act on your words
‘Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.’ Wally Olins, Chairman, Saffron Brand Consultants
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
"About this title" may belong to another edition of this title.
- PublisherFt Pr
- Publication date2009
- ISBN 10 0273727346
- ISBN 13 9780273727347
- BindingPaperback
- Edition number1
- Number of pages159
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ISBN 13: 9780273727347
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Book Description Paperback. Condition: new. Paperback. If youve ever struggled to craft a persuasive message that really hits the spot youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry. Craft the most effective copy imaginable. If you've ever tried to create a really persuasive piece of copy that grabs your reader's attention, then you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals "really" do it? Well, that's exactly what this book does. Brilliant outcomesExcite and persuade people with words Learn the trade secrets of top-notch writers Get results by getting people to read and act on your words 'Keep it clear, keep it simple, make it brilliant and original. I've been saying that for years. It's a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.' "Wally Olins, Chairman, Saffron Brand Consultants" Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780273727347
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