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The eagerly awaited third edition of Brassington and Petitt's innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Like Principles of Marketing, our essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
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About the Author:
Dr Frances Brassington, Senior Lecturer - Oxford Brookes UniversityDr Stephen Pettitt, Deputy Vice Chancellor - University of Luton
"About this title" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2012
- ISBN 10 0273727729
- ISBN 13 9780273727729
- BindingPaperback
- Number of pages608
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Essentials of Marketing with MyMarketingLab
Published by
Pearson Education
(2012)
ISBN 10: 0273727729
ISBN 13: 9780273727729
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007364393
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Essentials of Marketing: Includes Mymarketinglab
Published by
Pearson Education
(2013)
ISBN 10: 0273727729
ISBN 13: 9780273727729
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F5-8-M-0273727729-5
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