Items related to Fundamentals of Strategy with MyStrategyLab

Fundamentals of Strategy with MyStrategyLab - Softcover

Gerry Johnson

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9780273736752: Fundamentals of Strategy with MyStrategyLab

Synopsis

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

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About the Author

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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Other Popular Editions of the Same Title

9780273713104: Fundamentals of Strategy

Featured Edition

ISBN 10:  0273713108 ISBN 13:  9780273713104
Publisher: Financial Times Prentice Hall, 2008
Softcover