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Synopsis
Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package.
The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your prospective client quickly, to the best time to mention your price. It has a genuinely practical approach - providing you with the tips, tricks and techniques that will help you improve your sales performance.
This new edition has been completely revised and updated throughout. Key changes include:.
- Summaries, in the form of checklists included at each of the three sections.
- A chapter on Body Language, including new information on how to spot lying.
- New information on icebreakers in meetings.
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From the Back Cover
‘The tips, tricks and techniques described in this book amount to uncommon wisdom. It is without doubt the Rolls Royce of sales books.’
Chris Dadd, Senior Manager, Royal Bank of Scotland
Without doubt, the most practical and useful sales book that I have read.’
Vance Withers, Group Sales Director, Worlds Apart Ltd
Does your job involve selling? Would you like to increase your numbers so that you regularly meet, and beat, your sales targets? Of course you would. And this is the book that will help you make that happen.
Now in its second edition, The Secrets of Selling gives you all the practical skills you need to excel in selling, from finding leads and setting up meetings with prospective buyers, right through to closing the deal.
All you need to make sure you win in every sales situation.
About the Author
Geoff King started at the bottom of the sales ladder—selling pest control products on the streets of South London. After this inauspicious start, he climbed steadily through the ranks of professional service organisations until he reached the top of the ladder. By the end of his in-house career, he was routinely selling multi-million pound deals in outsourcing services for multinationals. He now works as a freelance consultant on sales methods and strategies.
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- PublisherFT Publishing International
- Publication date2010
- ISBN 10 0273742329
- ISBN 13 9780273742326
- BindingPaperback
- Edition number2
- Number of pages264
- Rating
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