Items related to Marketing Management
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
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From the Back Cover:
'This second European edition continues to provide the theoretical framework of the classic Marketing Management text, but is supplemented and updated with seminal contributions from Europe and a large number of cases have been skilfully selected to make European students feel at home.'
Professor Evert Gummesson, Stockholm University School of Business, Sweden.
The classic Marketing Management is an undisputed global best-seller – a bible of Marketing. This second European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
- A structure designed specifically to fit the way the course is taught in Europe.
- Fresh European examples which make students feel at home.
- The inclusion of the work of prominent European academics.
- An additional free online chapter concerning 'Marketing Future Challenges'.
- An accompanying website for students that matches the US book for variety and quality in terms of video cases, testing materials and quality, but is built specifically for this European edition.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
http://www.pearsoned.co.uk/marketingmanagementeurope
"About this title" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2012
- ISBN 10 0273743619
- ISBN 13 9780273743613
- BindingHardcover
- Number of pages1022
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Marketing Management
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ISBN 10: 0273743619
ISBN 13: 9780273743613
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Seller Inventory # 9058961
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2500grams, ISBN:9780273743613. Seller Inventory # 8433300
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2450grams, ISBN:9780273743613. Seller Inventory # 9057333
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