Integrated Advertising, Promotion and Marketing Communication W - Softcover

Kenneth E. Clow

Softcover

ISBN 10: 0273753355 ISBN 13: 9780273753353

Publisher: Pearson/Education, 2011

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses.This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text. 

Edition details

• Publisher: Pearson/Education
• Publication date: 2011
• ISBN 10: 0273753355
• ISBN 13: 9780273753353
• Binding: Paperback
• Language: English
• Edition number: 5