Items related to Consumer Behavior : Buying, Having, and Being
Synopsis
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior (Global Edition) - Buying, Having, and Being
Seller: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Germany
Seller rating 5 out of 5 stars
Softcover. Ninth Edition. 680 p. Very good condition. Reading pages are very clean and without markings. Minimal signs of storage or use. Otherwise very good copy. 9780273755883 Sprache: Deutsch Gewicht in Gramm: 1240. Seller Inventory # 221524
Quantity: 1 available