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Principles of Direct Database & Digital Marketing - Softcover

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The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

 

Alan Tapp’s successful text has long been a leading...

  • PublisherPearson Education
  • Publication date2014
  • ISBN 10 0273756508
  • ISBN 13 9780273756507
  • BindingPaperback
  • LanguageEnglish
  • Edition number5
  • Number of pages557
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Published by Pearson Education, 2014
ISBN 10: 0273756508 ISBN 13: 9780273756507
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Paperback. Condition: Very Good. Principles of Direct, Database and Digital Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273756507

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273756507

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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs8325358405

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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507. Seller Inventory # 5574947

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Tapp, Alan
Published by Pearson, 2014
ISBN 10: 0273756508 ISBN 13: 9780273756507
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273756507. Seller Inventory # 9795087

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Tapp, Alan
Published by Pearson, 2014
ISBN 10: 0273756508 ISBN 13: 9780273756507
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507. Seller Inventory # 9797766

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