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Gerry Johnson Fundamentals of Strategy ISBN 13: 9780273757252

Fundamentals of Strategy - Softcover

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9780273757252: Fundamentals of Strategy

Synopsis

Fundamentals of Strategyis a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

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  • PublisherFt Prenticehall
  • Publication date2011
  • ISBN 10 0273757253
  • ISBN 13 9780273757252
  • BindingPaperback
  • Edition number2
  • Number of pages312
  • Rating
    • 4.03 out of 5 stars
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ISBN 10:  129201721X ISBN 13:  9781292017211
Publisher: Pearson Education, 2014
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