Retail Marketing Management: Principles & Practice

4 avg rating
( 1 ratings by Goodreads )
 
9780273758747: Retail Marketing Management: Principles & Practice

'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.' Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authorsHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

"synopsis" may belong to another edition of this title.

About the Author:

Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four Professorial posts in Retailing, currently at the University of Manchester, UK. He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review. Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 87.50
US$ 53.44

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Helen Goworek, Peter J. McGoldrick
Published by Pearson Education Limited, United Kingdom (2015)
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business. Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authorsHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management . She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science. Bookseller Inventory # AAK9780273758747

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.44
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Helen Goworek and Peter McGoldrick
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 5
Seller:
LOCALBOOKS LLC
(BOLINGBROOK, IL, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Brand new, US edition, NO ACCESS CODE, NO CD, ship FAST with tracking NO. book. Bookseller Inventory # 33330

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.46
Convert Currency

Add to Basket

Shipping: US$ 9.99
Within U.S.A.
Destination, Rates & Speeds

3.

Helen Goworek, Peter J. McGoldrick
Published by Pearson Education Limited, United Kingdom (2015)
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2015. Paperback. Book Condition: New. Language: English . Brand New Book. Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business. Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authorsHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management . She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science. Bookseller Inventory # AAK9780273758747

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.22
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Helen Goworek
Published by Pearson Education (2015)
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Pearson Education, 2015. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # PB-9780273758747

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.42
Convert Currency

Add to Basket

Shipping: US$ 11.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Helen Goworek; Peter McGoldrick
Published by Pearson Education Limited (2015)
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Soft cover Quantity Available: 1
Seller:
Kuba Libri
(Prague, Czech Republic)
Rating
[?]

Book Description Pearson Education Limited, 2015. Soft cover. Book Condition: New. Bookseller Inventory # 002454

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.50
Convert Currency

Add to Basket

Shipping: US$ 14.74
From Czech Republic to U.S.A.
Destination, Rates & Speeds

6.

Helen Goworek; Peter McGoldrick
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Quantity Available: 1
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0273758748. Bookseller Inventory # ST0273758748

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Helen Goworek, Peter J. McGoldrick
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 1
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: New. Not Signed; 'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams. book. Bookseller Inventory # ria9780273758747_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.17
Convert Currency

Add to Basket

Shipping: US$ 5.10
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Helen Goworek; Peter McGoldrick
Published by Pearson Education Limited (2015)
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson Education Limited, 2015. Paperback. Book Condition: New. book. Bookseller Inventory # M0273758748

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Helen Goworek
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2015. Paperback. Book Condition: New. Paperback. 'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product throug.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.672. Bookseller Inventory # 9780273758747

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 88.44
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Goworek, Helen/ McGoldrick, Dr Peter
Published by Pearson (2015)
ISBN 10: 0273758748 ISBN 13: 9780273758747
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Pearson, 2015. Paperback. Book Condition: Brand New. 368 pages. In Stock. Bookseller Inventory # zk0273758748

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 89.70
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book