Items related to Advertising: Strategy, Creativity and Media

Advertising: Strategy, Creativity and Media - Softcover

  • 4.20 out of 5 stars
    15 ratings by Goodreads
 
9780273760894: Advertising: Strategy, Creativity and Media

Synopsis

Unusual book

"synopsis" may belong to another edition of this title.

About the Author

Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. The company develops teaching and learning materials related to marketing, communications and corporate reputation. He has authored many books, including his internationally recognised Marketing Communications text. The company also provides training, evaluation, project management and consultancy services for a variety of organisations. Formerly a Principal Lecturer at the University of Portsmouth, Chris is now an Advisory Professor at Poitiers Business School, is associated with the Institute of Practitioners' of Advertising, and is a Fellow and former Senior Examiner at the Chartered Institute of Marketing. www.fillassociates.co.uk. Graham Hughes is a former Principal Lecturer at Leeds Business School, Leeds Metropolitan University where he taught marketing communications, advertising and media strategy and brand management at undergraduate, postgraduate and professional levels. He has taught extensively on international programmes in China, Malaysia, India and southern Africa. He is now a freelance tutor and writer in marketing communications. Scott De Francesco PhD., has designed and taught innovative communications-based study programmes at universities in the United Kingdom, the United States and Australia. In addition to an expertise in advertising, he collaborates on international film projects for the Museum of Modern Art (NY) and has made original film translations for the Janus/Criterion foreign films collection. He has also served as media planner for a subsidiary of Ogilvy & Mather. He lives in New York City.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2012
  • ISBN 10 0273760890
  • ISBN 13 9780273760894
  • BindingPaperback
  • LanguageEnglish
  • Number of pages416
  • Rating
    • 4.20 out of 5 stars
      15 ratings by Goodreads

Buy Used

Condition: Very Good
This book is in very good condition...
View this item

US$ 6.76 shipping from United Kingdom to U.S.A.

Destination, rates & speeds

Search results for Advertising: Strategy, Creativity and Media

Stock Image

Chris Fill, Graham Hughes, Scott De Francesco
Published by Pearson 24/09/2012, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: AwesomeBooks, Wallingford, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273760894

Contact seller

Buy Used

US$ 4.69
Convert currency
Shipping: US$ 6.76
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 2 available

Add to basket

Stock Image

Hughes, Graham, De Francesco, Scott, Fill, Chris
Published by Pearson Education, Limited, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: Better World Books, Mishawaka, IN, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 14661271-6

Contact seller

Buy Used

US$ 11.74
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Seller Image

Fill, Chris
Published by Pearson, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbb0024233299

Contact seller

Buy Used

US$ 1.96
Convert currency
Shipping: US$ 10.68
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Chris Fill
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Paperback

Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Very Good. The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006848549

Contact seller

Buy Used

US$ 5.80
Convert currency
Shipping: US$ 7.59
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 3 available

Add to basket

Stock Image

Chris Fill, Graham Hughes, Scott De Francesco
Published by Pearson 24/09/2012, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: Bahamut Media, Reading, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273760894

Contact seller

Buy Used

US$ 4.69
Convert currency
Shipping: US$ 9.46
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 2 available

Add to basket

Stock Image

Fill, Chris, Hughes, Graham
Published by Pearson, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: medimops, Berlin, Germany

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00273760890-V

Contact seller

Buy Used

US$ 5.19
Convert currency
Shipping: US$ 10.28
From Germany to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Hughes, Graham, De Francesco, Scott, Fill, Chris
Published by Pearson Education, Limited, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: Better World Books Ltd, Dunfermline, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 14661229-6

Contact seller

Buy Used

US$ 6.16
Convert currency
Shipping: US$ 10.84
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 3 available

Add to basket

Stock Image

Fill, Chris
Published by Pearson, 2013
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: Anybook.com, Lincoln, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273760894. Seller Inventory # 4310383

Contact seller

Buy Used

US$ 4.97
Convert currency
Shipping: US$ 17.45
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Fill, Chris
Published by Pearson, 2013
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Softcover

Seller: Anybook.com, Lincoln, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273760894. Seller Inventory # 4310260

Contact seller

Buy Used

US$ 4.97
Convert currency
Shipping: US$ 17.45
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Fill, Chris and Hughes, Graham and De Francesco, Scott
Published by Pearson, 2012
ISBN 10: 0273760890 ISBN 13: 9780273760894
Used Paperback

Seller: Brit Books, Milton Keynes, United Kingdom

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4192612

Contact seller

Buy Used

US$ 5.12
Convert currency
Shipping: US$ 21.67
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 2 available

Add to basket

There are 7 more copies of this book

View all search results for this book