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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy.
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- PublisherPEARSON
- Publication date2012
- ISBN 10 0273767186
- ISBN 13 9780273767183
- BindingPaperback
- Number of pages330
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MARKETING : AN INTRODUCTION ED.11
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ISBN 13: 9780273767183
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Marketing an introduction
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