Synopsis
Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their "own" consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits.
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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being
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Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ] Publisher: Pearson Education Pub Date: 3/1/2012 Binding: Paperback Pages: 640 tenth edition. Seller Inventory # 6714366
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Consumer Behavior: Global Edition
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Consumer Behavior: Global Edition
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Paperback. Condition: Very Good. Consumer Behavior: Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273767312
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Consumer Behavior: Global Edition
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Pearson Education 29/03/2012, 2012
ISBN 10: 0273767313
ISBN 13: 9780273767312
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Consumer Behavior: Buying, Having, and Being
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-037-00858
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Consumer Behavior
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Consumer Behavior
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273767312. Seller Inventory # 9252311
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Consumer Behavior: Buying, Having, And Being (Pie Global Edition). 10Th Ed.
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Consumer Behavior: Buying, Having, And Being (Pie Global Edition). 10Th Ed.
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