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Synopsis
Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills - such as listening, writing and speaking - in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others. This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing. Features to aid learning include: Real-world case studies, from organisations of all kinds, that bring the topics alive. 'Face to face' case studies to connect concepts and issues with typical everyday communication challenges found at university and work. Up to the minute coverage of international and inter-cultural communication and emerging technologies. Web links providing a starting point for research and further study on key issues in each chapter.
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About the Author
Richard Blundel is a senior lecturer in Enterprise Development at the Open University and a member of the Centre for Public Leadership and Social Enterprise (PuLSE). Kate Ippolito is an educationalist at the Royal College of Physicians. Previously she was Education Development Projects Manager at Brunel University and Oral Communication coordinator for the LearnHigher Centre of Excellence in Teaching and Learning. David Donnarumma, a new co-author for this edition, is the teaching qualifications manager at Trinity College, London. Previously he was a lecturer in English language teaching at the Open University.
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- PublisherPearson
- Publication date2012
- ISBN 10 0273774867
- ISBN 13 9780273774860
- BindingPaperback
- Number of pages438
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Effective Organisational Communication
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Pearson Education Limited, 2012
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ISBN 13: 9780273774860
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