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Strategic Brand Managment: Building, Measuring, and Managing Brand Equity - Softcover

Keller, Kevin Lane

 
9780273779414: Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
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ISBN 10: 0273779419 ISBN 13: 9780273779414
Publisher: by Kevin Keller (Author), 2013
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Strategic Brand Management

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  • Publisherby Kevin Keller (Author)
  • Publication date2013
  • ISBN 10 0273779419
  • ISBN 13 9780273779414
  • BindingPaperback
  • Edition number4
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9780132664257: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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