In today's world of instant communication, we often marvel at the ability of a public figure to handle a hostile audience. Persuasive Encounters studies successful persuasion against tough odds. Through the analyzation of specific historical and rhetorical evidence, the events presented here illustrate and sometimes challenge the viability of current abstract models. Detailed studies of encounters involving such diverse figures as Edward R. Murrow, Edward Kennedy, Thomas Szasz, and Ed Koch form the basis of the work. Shorter analyses focus on the sometimes controversial actions of social activists ranging from abolitionst Wendell Phillips to the Beatles' John Lennon. In its scope and assumptions, the book is the first of its kind. Such studies are usually isolated in journals or reduced to short examples in persuasion texts. Persuasive Encounters demonstrates that the understanding of communication processes can never be very far from the analysis of specific settings and events. It goes on to show that confrontations can be positive forces for change.
The text is comprised of five instances of persuasion advocacy combined with six shorter case studies. Each chapter includes background information on the immediate and secondary audiences, a summary of significant events that surrounded the situation, and contemporary accounts of public reaction. In addition, a transcript of the remarks or exchanges that actually took place and an analysis of the persuasion are provided. Students of persuasion, communication theory, and discourse analysis will find this work a valuable resource.
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This book studies successful persuasion against tough odds through analyzing specific historical and rhetorical evidence. The events studied here illustrate and sometimes challenge the viability of current abstract models.
GARY C. WOODWARD is Associate Professor in the Department of Speech Communication and Theatre Arts at The College of New Jersey. He has written Political Communication in America and Persuasion and Influence in American Life, both with Robert E. Denton, Jr.
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Book Description Hardcover. Condition: new. Hardcover. In today's world of instant communication, we often marvel at the ability of a public figure to handle a hostile audience. Persuasive Encounters studies successful persuasion against tough odds. Through the analyzation of specific historical and rhetorical evidence, the events presented here illustrate and sometimes challenge the viability of current abstract models. Detailed studies of encounters involving such diverse figures as Edward R. Murrow, Edward Kennedy, Thomas Szasz, and Ed Koch form the basis of the work. Shorter analyses focus on the sometimes controversial actions of social activists ranging from abolitionst Wendell Phillips to the Beatles' John Lennon. In its scope and assumptions, the book is the first of its kind. Such studies are usually isolated in journals or reduced to short examples in persuasion texts. Persuasive Encounters demonstrates that the understanding of communication processes can never be very far from the analysis of specific settings and events. It goes on to show that confrontations can be positive forces for change.The text is comprised of five instances of persuasion advocacy combined with six shorter case studies. Each chapter includes background information on the immediate and secondary audiences, a summary of significant events that surrounded the situation, and contemporary accounts of public reaction. In addition, a transcript of the remarks or exchanges that actually took place and an analysis of the persuasion are provided. Students of persuasion, communication theory, and discourse analysis will find this work a valuable resource. It goes on to show that confrontations can be positive forces for change.The text is comprised of five instances of persuasion advocacy combined with six shorter case studies. Students of persuasion, communication theory, and discourse analysis will find this work a valuable resource. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275930912
Book Description HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780275930912
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. It goes on to show that confrontations can be positive forces for change. The text is comprised of five instances of persuasion advocacy combined with six shorter case studies. Students of persuasion, communication theory, and discourse analysis will find. Seller Inventory # 446866329