Political Campaign Communication (Praeger Series in Political Communication) - Softcover

Trent, Judith S.; Friedenberg, Robert V.

Softcover

ISBN 10: 0275934012 ISBN 13: 9780275934019

Publisher: Praeger, 1991

Synopsis

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite_a thoroughly researched, insightful, and reader-friendly text.

About this title

About the Author

JUDITH S. TRENT is Professor of Communication and Associate Vice President for Graduate Studies and Research at the University of Cincinnati. She has written and spoken widely on the subject of political campaign communication.

ROBERT V. FRIEDENBERG is Professor of Communication at Miami (Ohio) University. He edited Rhetorical Studies of National Political Debates: 1960-1968 (Praeger, 1990). In 1989 he received the Outstanding Book of the Year Award from the Religious Speech Communication Association for Hear O Israel The History of American Jewish Preaching 1654-1970. He has served as a communication consultant for the Republican National Committee and has been involved in over 70 political campaigns.

Edition details

• Publisher: Praeger
• Publication date: 1991
• ISBN 10: 0275934012
• ISBN 13: 9780275934019
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 320