Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communication) - Hardcover
Synopsis
Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.
This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.
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About the Author
WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).
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Public Relations Inquiry as Rhetorical Criticism (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1995
ISBN 10: 0275949710
ISBN 13: 9780275949716
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Hardcover. Condition: new. Hardcover. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275949716
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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Political Communication)
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Condition: New. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. Series: Praeger Series in Political Communication. Num Pages: 352 pages, black & white illustrations. BIC Classification: 1KBB; GTC; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 661. . 1995. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780275949716
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Public Relations Inquiry as Rhetorical Criticism (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1995
ISBN 10: 0275949710
ISBN 13: 9780275949716
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Hardcover. Condition: new. Hardcover. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780275949716
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