A Journalist's Guide to Public Opinion Polls

2.5 avg rating
( 2 ratings by Goodreads )
 
9780275949891: A Journalist's Guide to Public Opinion Polls
View all copies of this ISBN edition:
 
 

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

"synopsis" may belong to another edition of this title.

Book Description:

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling.

About the Author:

SHELDON R. GAWISER is senior poll analyst for NBC News and president of the National Council on Public Polls. He is president of Gawiser Associates, Inc. of Fairfield, Connecticut, consultants in information collection and management.

G. EVANS WITT is assistant bureau chief of the Associated Press in Washington, D.C. He previously served as director of AP/NBC News polling.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780275947224: A Journalist's Guide to Public Opinion Polls (Forces)

Featured Edition

ISBN 10:  027594722X ISBN 13:  9780275947224
Publisher: Praeger, 1994
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Sheldon R Gawiser, G. Evans Witt
Published by Praeger (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Praeger, 1994. Paperback. Condition: New. Seller Inventory # DADAX0275949893

More information about this seller | Contact this seller

Buy New
US$ 23.68
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Sheldon R Gawiser; G. Evans Witt
Published by Praeger (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Praeger, 1994. Condition: New. book. Seller Inventory # M0275949893

More information about this seller | Contact this seller

Buy New
US$ 25.87
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Gawiser, Sheldon R.
Published by ABC-CLIO (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description ABC-CLIO, 1994. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780275949891

More information about this seller | Contact this seller

Buy New
US$ 31.37
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Sheldon R. Gawiser, G. Evans Witt
Published by ABC-CLIO, United States (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, United States, 1994. Paperback. Condition: New. Language: English. Brand new Book. This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist. Seller Inventory # AAV9780275949891

More information about this seller | Contact this seller

Buy New
US$ 38.29
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Sheldon R. Gawiser, G. Evans Witt
Published by ABC-CLIO, United States (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, United States, 1994. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today s precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist. Seller Inventory # AAV9780275949891

More information about this seller | Contact this seller

Buy New
US$ 39.24
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Gawiser, Sheldon R.
Published by Praeger 10/30/1994 (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Praeger 10/30/1994, 1994. Paperback or Softback. Condition: New. A Journalist's Guide to Public Opinion Polls. Book. Seller Inventory # BBS-9780275949891

More information about this seller | Contact this seller

Buy New
US$ 41.44
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Sheldon R. Gawiser
Published by ABC-CLIO (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, 1994. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780275949891

More information about this seller | Contact this seller

Buy New
US$ 32.49
Convert currency

Add to Basket

Shipping: US$ 11.77
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Gawiser, Sheldon
Published by Praeger (2016)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Praeger, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780275949891_lsuk

More information about this seller | Contact this seller

Buy New
US$ 40.70
Convert currency

Add to Basket

Shipping: US$ 5.06
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Gawiser, Sheldon R; Witt, G. Evans
Published by Praeger
ISBN 10: 0275949893 ISBN 13: 9780275949891
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Praeger. PAPERBACK. Condition: New. 0275949893 Special order direct from the distributor. Seller Inventory # ING9780275949891

More information about this seller | Contact this seller

Buy New
US$ 47.93
Convert currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, rates & speeds

10.

Sheldon R. Gawiser/ G. Evans Witt
Published by Praeger Pub Text (1994)
ISBN 10: 0275949893 ISBN 13: 9780275949891
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Praeger Pub Text, 1994. Paperback. Condition: Brand New. 1st paperback edition. 192 pages. 8.25x5.75x0.75 inches. In Stock. Seller Inventory # x-0275949893

More information about this seller | Contact this seller

Buy New
US$ 49.57
Convert currency

Add to Basket

Shipping: US$ 9.81
From United Kingdom to U.S.A.
Destination, rates & speeds