Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

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9780275958565: Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

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Book Description:

Analyzes the mass media's portrayal of women's sports with a focus on female Olympians.

About the Author:

GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.

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Book Description ABC-CLIO, United States, 1998. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Historically, the mass media have marginalized women s sports by devoting more coverage to men s sports and trying to appeal to a male audience. This volume analyzes the mass media s portrayal of women s sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women s participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama. Bookseller Inventory # APC9780275958565

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Book Description ABC-CLIO, United States, 1998. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Historically, the mass media have marginalized women s sports by devoting more coverage to men s sports and trying to appeal to a male audience. This volume analyzes the mass media s portrayal of women s sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women s participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama. Bookseller Inventory # APC9780275958565

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Book Description Praeger. Hardcover. Book Condition: New. Hardcover. 184 pages. Dimensions: 8.6in. x 5.7in. x 0.7in.Historically, the mass media have marginalized womens sports by devoting more coverage to mens sports and trying to appeal to a male audience. This volume analyzes the mass medias portrayal of womens sports. The Olympic Games are highlighted because they provide one of the few sports arenas where womens participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780275958565

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