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Synopsis
Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
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Book Description
Analyzes the mass media's portrayal of women's sports with a focus on female Olympians.
About the Author
GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.
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- PublisherPraeger
- Publication date1998
- ISBN 10 0275958566
- ISBN 13 9780275958565
- BindingHardcover
- LanguageEnglish
- Number of pages184
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Women's Sport and Spectacle : Gendered Television Coverage and the Olympic Games
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Bloomsbury Publishing USA, 1998
ISBN 10: 0275958566
ISBN 13: 9780275958565
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Women's Sport and Spectacle (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1998
ISBN 10: 0275958566
ISBN 13: 9780275958565
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Hardcover. Condition: new. Hardcover. Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama. Analyzes the mass media's portrayal of women's sports with a focus on female Olympians. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275958565
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