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Synopsis
This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.
This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns.
Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.
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About the Author
JUDITH S. TRENT is Professor of Communication and Associate Vice President for Research and Advanced Studies at the University of Cincinnati.ROBERT V. FRIEDENBERG is Professor of Communication at Miami University (Ohio).
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- PublisherPraeger Pub Text
- Publication date2000
- ISBN 10 0275964051
- ISBN 13 9780275964054
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages385
- Rating
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Political Campaign Communication: Principles and Practices
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Praeger Pub Text, Westport, CT, 2000
ISBN 10: 0275964051
ISBN 13: 9780275964054
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Political Campaign Communication: Principles And Practices,
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Praeger Series in Political Communication: Political Campaign Communication: Principles and Practices
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Political Campaign Communication: Principles and Practices, 4th Edition (Praeger Series in Political Communication)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780275964054. Seller Inventory # 8764604
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Political Campaign Communication
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Political Campaign Communication
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Political Campaign Communication
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Political Campaign Communication: Principles and Practices, Fourth Edition
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