Political Campaign Communication: Principles and Practices, Fourth Edition - Softcover

Trent, Judith S.; Friedenberg, Robert V.

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9780275964054: Political Campaign Communication: Principles and Practices, Fourth Edition

Synopsis

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

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About the Author

JUDITH S. TRENT is Professor of Communication and Associate Vice President for Research and Advanced Studies at the University of Cincinnati.ROBERT V. FRIEDENBERG is Professor of Communication at Miami University (Ohio).

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