The Centre Brain: 5 Prompts To Persuasive Power - Softcover

Adams, Steve

Softcover

ISBN 10: 0281077908 ISBN 13: 9780281077908

Publisher: SPCK Publishing, 2017

Synopsis

"Vital reading for anyone who wants to create communications that cause people to act."
Matt Barlow, CEO, CAP

When you face a red light, what can you say to turn it green?

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

About this title

About the Author

Steve Adams works with organizations and churches, on brand, story and communication, helping them to use the five Centre Brain prompts to trigger action. A popular conference speaker, Steve has also worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Edition details

• Publisher: SPCK Publishing
• Publication date: 2017
• Language: English
• ISBN 10: 0281077908
• ISBN 13: 9780281077908
• Binding: Paperback
• Edition number: 1
• Number of pages: 172