Synopsis
The author sets out to demonstrate what typography is, and particularly what it is to the modern graphic designer.The first chapter describes the influences that have shaped modern typography, with particular emphasis on the effects of the teachings of William Morris and the Bauhaus typography workshop on the one hand, and the modern movements of painting and design, such as Dada and De Stijl on the other. This is followed by a chapter on present-day trends in typographic communication. Methods of preparing layouts for books and periodicals are discussed and there are some interesting suggestions for improving the appearance of advertising display. The final chapter, ‘Rules are made to be broken’, is a most stimulating selection of examples of experimental typography.John Lewis, F.S.I.A., the author of this book and editor of the series, is a well-known book designer, who has written extensively on the graphic arts; his books include A Handbook of Type and Illustration and Printed Ephemera, the recent, distinguished survey of throw-away printing.
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Typography: Basic Principles
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_461925056
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Typography: Basic Principles
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Typography: Basic Principles
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Typography: Basic Principles: Influences and trends since the 19th Century ---- REVISED EDITION.
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Soft cover. Condition: Very Good. Revised Edition. 1968 Revised edition. Paperback. 19.5x16.5cm. 96 pages. Flat spine. Flat covers. Clean & tight book. No inscriptions. Dispatched Royal Mail First Class with TRACKING next working day or sooner securely boxed in cardboard. ref D98. Typography: Basic Principles: Influences and trends since the 19th century by John Lewis. Published in 1968 by Studio Vista, London. Seller Inventory # 016026
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Typography: Basic Principles
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0289276535