Synopsis
This is — quite possibly — the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result. — Randall Ross of modernism101.com From the dust jacket: “Rand is aware of the complexity of the designer’s function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away.”
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About the Author
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.
Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
Review
"One impressive thing about Rand's book to me was always how much he was able to say about the nature of good design in 96 short pages (with the majority of those pages reproductions of his work). He was a master at arriving at designs that boiled down the essence of the intended messages, be it an advertisement or a corporate identity, and he similarly renders out the heart of basic design philosophy in this book." - BoingBoing
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Thoughts on Design.
Published by
Studio Vista and Van Nostrand Reinhold, London and New York, 1970
ISBN 10: 0289798353
ISBN 13: 9780289798355
Used
Wrappers
Seller: Rodger Friedman Rare Book Studio, ABAA, Tuxedo, NY, U.S.A.
Seller rating 5 out of 5 stars
Wrappers. Condition: Very Good. 21 cm; 95 pages with illustrations and facsimiles. Bound in original decorated wraps. Dust jacket discolored by sunlight along the spine, with a couple of abrasions there; else a very good copy. The jottings and mad insights of Paul Rand (1914-1996), the American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT. Rand is the focus of "Everything is Design: the Work of Paul Rand," an exhibition at the Museum of the City of New York running through September 7, 2015. Not to be missed. Seller Inventory # 5578
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Thoughts on Design
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15940752-6
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Thoughts on Design
Seller: Mark Henderson, Overland Park, KS, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fine. Dust Jacket Condition: Near Fine. 3rd Edition. Book. Seller Inventory # 050678