Thoughts on Design - Softcover

Rand, Paul

Softcover

ISBN 10: 0289798353 ISBN 13: 9780289798355

Publisher: Van Nostrand Reinhold, 1970

Synopsis

This is - quite possibly - the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result. - Randall Ross of modernism101.com From the dust jacket: "Rand is aware of the complexity of the designer's function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away."

About this title

About the Author:

Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.

Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.

Review:

"One impressive thing about Rand's book to me was always how much he was able to say about the nature of good design in 96 short pages (with the majority of those pages reproductions of his work). He was a master at arriving at designs that boiled down the essence of the intended messages, be it an advertisement or a corporate identity, and he similarly renders out the heart of basic design philosophy in this book." - BoingBoing

About this edition

• Publisher: Van Nostrand Reinhold
• Publication date: 1970
• ISBN 10: 0289798353
• ISBN 13: 9780289798355
• Binding: Paperback
• Edition number: 3
• Number of pages: 96