Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be appropriate for anyone interested in the practice or theory of graphic design.
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Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.Review:
“Paul Rand was driven by a compulsion to play. He called it the Play Principle. It meant investing his work with wit and humor—and intuition. From Lascaux to Brooklyn, his last book, reveals in the title alone a sense of the absurd that made his otherwise logical work come alive.”—Steven Heller, author of Paul Rand (Steven Heller)
“Paul Rand observes the world from a perspective at once microscopic and vast, reminding us that to be modern means to look backward as well as forward, inside as well as out. As astonishing today as when it was first published, this book reminds us that design has the capacity to engage, enlighten—and endure.”—Jessica Helfand, Yale University (Jessica Helfand)
“As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again.”—Ivan Chermayeff (Ivan Chermayeff)
"Paul Rand profoundly shaped the modern design professions with his teaching, writing, and practice. This classic book places graphic design within a grand continuum of human expression."—Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum (Ellen Lupton)
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Book Description Yale University Press, 1996. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110300066767
Book Description Yale University Press. Hardcover. Book Condition: New. 0300066767 New Condition. Bookseller Inventory # NEW7.0070371
Book Description Yale University Press. Hardcover. Book Condition: New. 0300066767 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Bookseller Inventory # S-0300066767
Book Description Yale University Press, 1996. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0300066767