American Modernism: Graphic Design, 1920-1960 - Softcover

Remington, R. Roger

4.04

46 ratings by Goodreads

9780300098167: American Modernism: Graphic Design, 1920-1960

Softcover

ISBN 10: 0300098162 ISBN 13: 9780300098167

Publisher: Yale University Press, 2003

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A groundbreaking survey of the Modernist movement in American graphic design

This insightful book is the first to present a comprehensive survey of the Modernist movement as it emerged in America between 1920 and 1960 in various graphic media. It identifies and examines great works in advertising, information design, identity, magazine design, print, dimensional design, and posters that by mid-century had defined American graphic design.

R. Roger Remington begins by discussing the emergence of Modernism and its major historical influences, including European avant-garde art movements, technology, geopolitical issues, popular culture, educational innovations such as the Bauhaus, architecture, industrial design, and photography. The heart of the book brings together the key works of mid-century Modernism, presenting them chronologically from the 1930s to the 1950s. The final section shows the impact of and reactions to these Modernist influences as graphic design in America matured into the 1960s and beyond. Handsomely designed and illustrated, American Modernism isdestined to become a classic text in the study of design and visual culture.

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About the Author:

R. Roger Remington is professor of graphic design at Rochester Institute of Technology. His previous books include Nine Pioneers in American Graphic Design (1992) and Lester Beall: Trailblazer of American Graphic Design (1996).

From Booklist:

As twenty-first-century design concerns seem to center increasingly on the depiction as well as the use of technology, this new graphic design book, copiously illustrated and thoughtfully written, provides a comprehensive overview of modernism as applied to American graphics and a look at the explosion of creativity ushered in via digital design.

From Vogue to the Playboy bunny and Show Magazine, Remington and Bodenstedt's energetic and insightful survey covers 40 critical years in American design history, starting with the emergence of the modernist movement in the 1920s, in terms of the enormous, pervasive, and ever-evolving influence of the European avant-garde on advertising, magazine design, posters, and other media. Whitney Scott
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