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Synopsis
A wonderfully illustrated guide to the world’s best contemporary typographic design
As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment). Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.
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About the Author
Roger Fawcett-Tang is a graphic designer and the founder of Struktur Design. His books include Mapping: An Illustrated Guide to Graphic Navigational Systems and New Book Design. David Jury is head of graphic media at Colchester School of Art and Design and author of About Face: Reviving the Rules of Typography and Letterpress.
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- PublisherYale University Press
- Publication date2007
- ISBN 10 0300117752
- ISBN 13 9780300117752
- BindingPaperback
- Edition number1
- Number of pages192
- Rating
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Softcover. Condition: Good. A wonderfully illustrated guide to the world?s best contemporary typographic designAs printing and design technologies have evolved over the past decade, so too have designers? approaches to type design and typography. Today?s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography. The book?s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment). Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students. Seller Inventory # AMPLE0300117752
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ISBN 13: 9780300117752
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