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Synopsis
Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.
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About the Author
Christie Wilcox blogs at Science Sushi, hosted by Discover. Bethany Brookshire writes Scicurious, hosted by Science News, and Eureka! Lab, hosted by Society for Science & the Public. Jason G. Goldman has written blogs for Scientific American, Conservation Magazine, Earth Touch News, io9, and more.
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