Items related to Basic Marketing: Principles and Practice
Synopsis
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Basic Marketing: Principles and Practice
Stock Image
Basic Marketing: Principles and Practice
Seller: PsychoBabel & Skoob Books, Didcot, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Good. Dust Jacket Condition: No Dust Jacket. Library sticker to spine, inside cover and FEP, stamp to FEP, pocket to inside cover. Size: 8vo - over 7¾" - 9¾" tall. Ex-Library. Seller Inventory # 012751
Quantity: 1 available
Stock Image
Basic Marketing: Principles and Practice
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-828-532
Quantity: 1 available
Stock Image
Basic Marketing: Principles and Practice
Published by
Cengage Learning EMEA 01/01/1992, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780304316731
Quantity: 2 available
Stock Image
Basic Marketing: Principles and Practice (3rd Edn)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Seller Inventory # 7072051
Quantity: 1 available
Stock Image
Basic Marketing: Principles and Practice (3rd Edn)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780304316731. Seller Inventory # 7072052
Quantity: 1 available
Stock Image
Basic Marketing: Principles and Practice
Published by
Cengage Learning EMEA 01/01/1992, 1992
ISBN 10: 0304316733
ISBN 13: 9780304316731
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780304316731
Quantity: 2 available
Seller Image
Basic marketing.
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Seller rating 5 out of 5 stars
3. ed., reprint. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1674c-1 9780304316731 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2094409
Quantity: 1 available