Items related to Marketing in Hospitality and Tourism: A Consumer Focus
The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.
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- PublisherCengage Learning
- Publication date1994
- ISBN 10 0304328251
- ISBN 13 9780304328253
- BindingPaperback
- Number of pages256
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Marketing in Hospitality and Tourism: A Consumer Focus (Hotel & catering)
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Book Description Paperback. Condition: Very Good. Marketing in Hospitality and Tourism: A Consumer Focus (Hotel & catering) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780304328253
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Marketing in Hospitality and Tourism: A Consumer Focus (Hotel & catering)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780304328253
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Marketing in Hospitality and Tourism: A Consumer Focus
Published by
Cassell & Company
(1994)
ISBN 10: 0304328251
ISBN 13: 9780304328253
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780304328253. Seller Inventory # 9465164
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