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Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism) - Softcover

Teare, Richard; Claver, Stephen; Costa, Jorge

 
9780304329267: Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism)

About the Author

Richard Teare is Professor and Associate Head of the Department of Service Industries at Bournemouth University.

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