Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.
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Book Description Cengage Learning EMEA 16/11/1995, 1995. Book Condition: used-good. GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 9053-9780304332212
Book Description Cengage Learning EMEA 16/11/1995, 1995. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780304332212
Book Description Cengage Learning EMEA, 1995. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1858828
Book Description Cassell, 1996. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4613730
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97803043322123.0
Book Description Cassell, London, 1996. paperback. Book Condition: Good. Fourth Edition. Paperback. Minor wear on cover. Lower front edge bumped and rubbed. Lower front leading corner slightly creased and bent. Remaining edges and corners slightly rubbed and bumped. Page block is grubby. Publishers stamp on FEP. There are small, isolated pen marks in the marginalia on pages 2, 11, 12, 15, 16, not affecting text. Pages are bright, text is sharp, in good condition. BW. Used. Bookseller Inventory # 260792
Book Description Thomson Learning, 1995. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-202-61-4683304
Book Description Thomson Learning, 1995. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-202-61-4683304