Basic Marketing: Principles and Practice

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9780304332212: Basic Marketing: Principles and Practice

Focuses on the interplay of academic and practical knowledge needed to understand and apply marketing techniques. This edition has extended coverage of strategy and development, technology and innovation, environmental and ethical issues and service marketing. An ELBS/LPBB edition is available.

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Cannon, Tom
Published by Cengage Learning EMEA (1995)
ISBN 10: 0304332216 ISBN 13: 9780304332212
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Published by Cassell (1996)
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Published by Cassell, London (1996)
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Book Description Cassell, London, 1996. paperback. Book Condition: Good. Fourth Edition. Paperback. Minor wear on cover. Lower front edge bumped and rubbed. Lower front leading corner slightly creased and bent. Remaining edges and corners slightly rubbed and bumped. Page block is grubby. Publishers stamp on FEP. There are small, isolated pen marks in the marginalia on pages 2, 11, 12, 15, 16, not affecting text. Pages are bright, text is sharp, in good condition. BW. Used. Bookseller Inventory # 260792

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Cannon, Tom
Published by Thomson Learning (1995)
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