Synopsis
An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous b&w illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation c. by Book News, Inc., Portland, Or.
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Basic Marketing: Principles and Practice
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Basic Marketing : Principles and Practice
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Bloomsbury Publishing Plc, 1995
ISBN 10: 0304332216
ISBN 13: 9780304332212
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Basic Marketing: Principles and Practice
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780304332212
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Basic Marketing : Principles and Practice
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Bloomsbury Publishing Plc, 1995
ISBN 10: 0304332216
ISBN 13: 9780304332212
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Basic Marketing: Principles and Practice
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Cassell, London, 1996
ISBN 10: 0304332216
ISBN 13: 9780304332212
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paperback. Condition: Good. Fourth Edition. Paperback. Minor wear on cover. Lower front edge bumped and rubbed. Lower front leading corner slightly creased and bent. Remaining edges and corners slightly rubbed and bumped. Page block is grubby. Publishers stamp on FEP. There are small, isolated pen marks in the marginalia on pages 2, 11, 12, 15, 16, not affecting text. Pages are bright, text is sharp, in good condition. BW. Used. Seller Inventory # 260792
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