Items related to How to Plan Exhibitions (Advertiser's Guides)

How to Plan Exhibitions (Advertiser's Guides) - Softcover

 
9780304334315: How to Plan Exhibitions (Advertiser's Guides)

Synopsis

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.

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  • PublisherThomson Learning
  • Publication date1997
  • ISBN 10 0304334316
  • ISBN 13 9780304334315
  • BindingPaperback
  • Number of pages145

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Condition: USED_VERYGOOD. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear. 1997. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # KEX0268426

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Condition: USED_VERYGOOD. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear. 1997. Paperback. . . . . Seller Inventory # KEX0268426

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