This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
"synopsis" may belong to another edition of this title.
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Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00304334316-V
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-077-03068
Quantity: 1 available
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: USED_VERYGOOD. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear. 1997. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # KEX0268426
Quantity: 1 available
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 156. Seller Inventory # 26497411
Quantity: 1 available
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: USED_VERYGOOD. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear. 1997. Paperback. . . . . Seller Inventory # KEX0268426
Quantity: 1 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: NEW. pp. 156 67:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Gloss Lam. Seller Inventory # 7350492
Quantity: 1 available
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. Seller Inventory # 18497417
Quantity: 1 available
Seller: Re-Read Ltd, Doncaster, United Kingdom
paperback. Condition: Good. Book is in good condition. Ex-library copy with typical stamps and markings. Plastic jacket. Seller Inventory # G0272017
Quantity: 1 available
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condition: NEW. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABTR-343750
Quantity: 2 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 658055-n
Quantity: 5 available