Synopsis
The primary object of this book is to introduce an alternative approach - heterosemiotic semantics - to the typical ways in which meaning has been theorized. The author attempts to show that any semantics contains unacknowledged political and ideological motivations and convictions. Empiricist assumptions of meaning, as a linkage between language and world, and formal assumptions of meaning, as ruled by definitions, are rejected. Instead, the book offers a semiotic picture in which non-verbal and verbal signs are combined to constitute the world by way of interpretive acts. In such a semantics, metaphor plays a central role because it brings to the surface the intersemiotic and heterosemiotic labour which we perform in the processes of making meaning.
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Book Description
This Bloomsbury Academic Collection consists of a wide range of classic titles in linguistics and language studies from our prestigious imprints Frances Pinter, Cassell and The Athlone Press.
About the Author
Horst Ruthrof is Emeritus Professor of English and Philosophy at Murdoch University, Western Australia, and Fellow of the Australian Academy of the Humanities.
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