Synopsis
This volume stresses the value of mastering basic written communications skills as a business tool. It shows how to get the message across clearly, directly and persuasively.
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About the Author
"Arthur H. Bell, PhD" is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. "Dayle M. Smith, PhD" is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.
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