Synopsis
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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How to Plan Advertising
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001683161
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How to Plan Advertising
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Paperback. Condition: Very Good. How to Plan Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780304701438
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How to Plan Advertising
Published by
Bloomsbury Publishing Plc, 1997
ISBN 10: 0304701432
ISBN 13: 9780304701438
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP81212708
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How to Plan Advertising
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780304701438
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How to Plan Advertising
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL4608112
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How to Plan Advertising
Seller: Hamelyn, Madrid, M, Spain
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Condition: Como nuevo. : Este libro está cuidadosamente estructurado para seguir la secuencia básica de tareas con las que se preocupa un planificador. Hay capítulos sobre la formulación de la estrategia central, cómo transformar esa estrategia en un resumen inspirador, evaluar la efectividad de la publicidad y la influencia más amplia de la planificación. How to Plan Advertising es un libro claro, informativo y entretenido, escrito para cualquier persona interesada en la forma en que se desarrolla la publicidad en las agencias. Proporciona una base de conocimiento para aquellos que se embarcan en una carrera en publicidad, y es una referencia esencial para todos los estudiantes de negocios y marketing. EAN: 9780304701438 Tipo: Libros Categoría: Negocios y Economía Título: How to Plan Advertising Autor: Account Planning Group Editorial: Cengage Learning EMEA Idioma: en Páginas: 201 Formato: tapa blanda. Seller Inventory # Happ-2023-03-06-bd837c95
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How to Plan Advertising
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0304701432