Items related to Marketing: Principles and Practice

Marketing: Principles and Practice - Softcover

Cannon, Tom

 
9780304702947: Marketing: Principles and Practice

Synopsis

The book underlines Professor Cannon's belief that effective marketing remains the key to success in modern business. It should prove invaluable to students on undergraduate degree courses as well as those studying for the Diploma in Management Studies and the Chartered Institute of Marketing's Diploma in Marketing.

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About the Author

Professor Tom Cannon is the Chief Executive of the Management Charter Initiative. He is the Mercers' School Memorial Professor of Marketing at Gresham College and a Professor at Kingston University, Middlesex University and the University of Bradford.

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