Items related to Marketing: Principles and Practice

Marketing: Principles and Practice - Softcover

Cannon, Tom

 
9780304702947: Marketing: Principles and Practice
Softcover
ISBN 10: 0304702943 ISBN 13: 9780304702947
Publisher: Thomson Learning, 1998

Synopsis

The book underlines Professor Cannon's belief that effective marketing remains the key to success in modern business. It should prove invaluable to students on undergraduate degree courses as well as those studying for the Diploma in Management Studies and the Chartered Institute of Marketing's Diploma in Marketing.

"synopsis" may belong to another edition of this title.

About the Author

Professor Tom Cannon is the Chief Executive of the Management Charter Initiative. He is the Mercers' School Memorial Professor of Marketing at Gresham College and a Professor at Kingston University, Middlesex University and the University of Bradford.

"About this title" may belong to another edition of this title.

Publisher
Thomson Learning
Publication date
1998
Language
English
ISBN 10 
0304702943
ISBN 13 
9780304702947
Binding
Paperback
Edition number
5
Number of pages
512