Synopsis
The book underlines Professor Cannon's belief that effective marketing remains the key to success in modern business. It should prove invaluable to students on undergraduate degree courses as well as those studying for the Diploma in Management Studies and the Chartered Institute of Marketing's Diploma in Marketing.
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About the Author
Professor Tom Cannon is the Chief Executive of the Management Charter Initiative. He is the Mercers' School Memorial Professor of Marketing at Gresham College and a Professor at Kingston University, Middlesex University and the University of Bradford.
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Search results for Marketing: Principles and Practice
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Marketing : Principles and Practice
Published by
Bloomsbury Publishing Plc, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP65404981
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Basic Marketing: Principles and Practice
Published by
Cengage Learning EMEA, United Kingdom, London, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001046524
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Basic Marketing: Principles and Practice
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL10786953
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Basic Marketing: Principles and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780304702947. Seller Inventory # 9860081
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Marketing: Principles and Practice
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-021-01853
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