This is a record of the process of active learning as a small company discovers the potential of electronic communication for their publishing programme. It then provides an account of early practice in relationship marketing and action learning as developed in International Management Centres (IMC).
"synopsis" may belong to another edition of this title.
Gordon Wills is Chairman of the Electronic Publishing Division, MCB University Press, and Principal of International Management Centres (IMC).
"About this title" may belong to another edition of this title.
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