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Synopsis
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
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About the Author
Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.
Review
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
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The Tourism Development Handbook : A Practical Approach to Planning and Marketing
Published by
Bloomsbury Publishing Plc, 1998
ISBN 10: 0304704512
ISBN 13: 9780304704514
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Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 46546519-6
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780304704514. Seller Inventory # 9217687
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780304704514. Seller Inventory # 9217680
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Softcover. Condition: Fair. Unbekannte Unterschrift / Widmung / Aufkleber; Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. Seller Inventory # 0f0541c0-5643-4ce0-a86c-68359ab5b97f
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