The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office - Hardcover

Novak, David; Boswell, John

Hardcover

ISBN 10: 0307393690 ISBN 13: 9780307393692

Publisher: Crown Business, 2007

Synopsis

"David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of

About this title

About the Author:

DAVID NOVAK is chairman and CEO of Yum! Brands, Inc., home to KFC, Pizza Hut, Taco Bell, Long John Silver’s, and A&W All American Food. He has been recognized as one of Institutional Investor’s top CEOs, and for the past five years Yum! has achieved growth of at least 13 percent earnings per share. He lives in Louisville, Kentucky, with his wife, Wendy. All of David’s proceeds from the book will be donated to the United Nations World Food Programme in conjunction with Yum!’s global hunger relief efforts. He also serves as a director of the Friends of the World Food Programme.

JOHN BOSWELL is a literary agent, a book packager, and the author or coauthor of seventeen books, including the #1 New York Times bestseller What They Don’t Teach You at Harvard Business School. He lives in New York City.

From AudioFile:

While narrator Howard Ross has a voice that sounds like it could belong to a corporate chief executive, it's not a voice that crackles with the personality of David Novak, the gushy CEO of Yum! Brands, Inc., the parent organization of Kentucky Fried Chicken, Taco Bell, and Pizza Hut. Ross's demeanor is almost sedate while Novak is the type of guy who gets excited by the Yum! corporate cheer--"Give me a Y!" The business lessons that Novak imparts aren't all that profound, but they come across as sincere. Amusingly, Novak's advice is peppered with descriptions of his biggest mistakes, such as a botched movie tie-in that left Pizza Hut with nine million pairs of sunglasses. For that, Novak deserves a cheer. Give me a Y! E.D.R. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About this edition

• Publisher: Crown Business
• Publication date: 2007
• ISBN 10: 0307393690
• ISBN 13: 9780307393692
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320