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Synopsis
Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people--particularly girls and under-represented minorities--to consider engineering as a career option.
Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering--as well as what turns the public off.
Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.
Table of Contents- Front Matter
- Executive Summary
- 1 Introduction
- 2 Development of a Positioning Statement, Themes, and Messages
- 3 Research Results
- 4 Conclusions and Recommendations
- Appendix A: Biographies of Committee Members
- Appendix B: In-Depth Interviews: Interviewer's Guide
- Appendix C: Focus Groups: Moderator's Guide - Parents
- Appendix D: Focus Groups: Moderator's Guide - Teens
- Appendix E: Youth Triads: Moderator's Guide
- Appendix F: Online Survey
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About the Author
Committee on Public Understanding of Engineering Messages, National Academy of Engineering
"About this title" may belong to another edition of this title.
- PublisherNational Academies Press
- Publication date2008
- ISBN 10 0309119340
- ISBN 13 9780309119344
- BindingPaperback
- Edition number1
- Number of pages164
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Changing the Conversation: Messages for Improving Public Understanding of Engineering
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National Academies Press, 2008
ISBN 10: 0309119340
ISBN 13: 9780309119344
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Changing the Conversation: Messages for Improving Public Understanding of Engineering
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Changing the Conversation: Messages for Improving Public Understanding of Engineering
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ISBN 13: 9780309119344
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ISBN 13: 9780309119344
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