Samurai Selling: The Ancient Art of Service in Sales - Softcover

Laughlin, Chuck

Softcover

ISBN 10: 0312118856 ISBN 13: 9780312118853

Publisher: St. Martin's Griffin, 1994

Synopsis

Samurai Selling is a unique guide for the modern salesperson. The code of the ancient Japanese samurai is grounded in service and personal character. Samurai Selling shows sales professionals how to apply the code of the samurai, so that whether you sell cars, real estate, office products, or personal home products, you have fresh and powerful techniques to win life-long customers.

Samurai Selling tells stories of the ancient samurai and relates them to today's competitive sales climate. Based on a proven seminar which the authors have taught to thousands of managers and sales professionals, the book is filled with practical tips, examples, and exercises that will hone your selling skills and improve your customer service.

About this title

About the Author:

Chuck Laughlin and Karen Sage are highly successful salespeople, executives, and co-founders of Corporate Visions, Inc. With their Power Demos and Power Positioning workshops they train thousands of executives, sales, and technical professionals worldwide each year in the art of samurai selling.

Marc Bockman was a professional writer of sales and training films, seminars, and meetings for businesses. He was the author of three previous books, including Turning Points and On My Honor, I Will (with Randy Pennington), a book on ethics in business.

From Library Journal:

Yes, we have even more to learn from the Japanese. The authors of this study, who run a sales management consulting firm, tell us samurai actually means "one who serves," not one who wields a sharp sword. Despite the gimmicky hook, their book does provide a serviceable presentation on how salespeople should put the customer first. While the discussion of finding the centered harmony of your personal ki may appeal to New Agers in the more soft-sell Nineties, the book's blank worksheets make it a better personal purchase. There's also plenty of promotion for the firm's own seminars, which may annoy some readers. An optional purchase after stocking such service classics as Chip R. Bell and Ron Zemke's Managing Knock-Your-Socks-Off Service (Amacom, 1992), Regis McKenna's Relationship Marketing (Addison-Wesley, 1991), and Carl Sewell and Paul B. Brown's Customers for Life (Pocket, 1991).
- Judy Quinn, "Incentive," New York
Copyright 1993 Reed Business Information, Inc.

About this edition

• Publisher: St. Martin's Griffin
• Publication date: 1994
• ISBN 10: 0312118856
• ISBN 13: 9780312118853
• Binding: Paperback
• Edition number: 6
• Number of pages: 176