The best-selling author of Do What You Love, The Money Will Follow, explores the inner qualities of effective entrepreneurs who take control of their working lives and achieve inner fulfillment and financial stability by creating their work.
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The author's "spirituality" of entrepreneuring amounts to a popular Confucianism for twenty-first-century capitalism. This does not mean that Sinetar introduces readers to Chinese religion (though she does cite the I Ching) but rather that she defines spirituality as an embrace of roles necessitated by one's position within a social and economic system that has taken on a covertly religious significance. Spirituality is a matter of embracing who one is and being where one is in the context of an economic system that is market driven and incapable of generating enough "jobs" in a conventional sense to go around. The upside of this is that it turns corporate downsizing into an opportunity for personal growth. The downside is that it obscures social and economic forces associated with the downsizing. There is a long tradition behind this kind of spirituality, associated in the West with the Benedictine development of "vocation" and the largely unconscious boost it gave to capitalism. Books like Sinetar's are destined to play a similar role in the development of "twenty-first-century minds" suited to economies (more than spiritualities) of entrepreneurialism. Steve Schroeder
Sinetar (Do What You Love, the Money Will Follow, LJ 5/1/87) appeals to the entrepreneurial spirit in this inspirational tome for dissatisfied workers.
Copyright 1994 Reed Business Information, Inc.
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