The thesis offers a detailed study of that part of consumer behavior which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behavior occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behavior. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioral theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society.
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Book Description Palgrave Macmillan, 1981. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0312164246
Book Description St. Martin's Press, New York, 1981. Hardcover. Book Condition: Good. No Jacket. 1st Edition. x + 156pp, index. Missing the dust jacket. Uncirculated ex-college library (two date-due inserts are blank - book was never checked out), with an external stamp on all outer page edges. Interior shows library markings (a bookplate, pocket, stamps, pencil inventory notations), some minor gentle creasing, otherwise in very good condition throughout: clean and bright, untanned, with unmarked text and firm binding. Green boards show extensive, uneven sunning to all panels, non-sticky residue of removed labels (lower back + lower spine and adjacent areas), faint handling and dusty marks, gentle scuffing to edges and lower rear panel. Bookseller Inventory # 003000